Back to glossary
Trademark
Definition : Trademark
La trademark is a sign affixed on a product or a service in order to distinguish this product or service from another thanks to its distinctive character.
There are several types of trademarks:
- Word mark: mark composed of one or more words.
- Figurative trademark: mark consisting solely of a visual.
- Semi-figurative or complex trademark: mark that links a verbal term and a visual.
- Three-dimensional trademark: mark consisting of the shape or packaging of a product.
- Color mark: mark made up of colors.
- Hologram trademark: mark made up of elements with holographic characteristics.
- Sound mark: mark consisting of a sound or a combination of sounds.